I chose to dedicate my career to building entrepreneurs’ and professionals’ Personal Brands after realizing that all of the most capable interesting people I know, the ones who can really make a difference, are often the least prone to talking about themselves and for that reason they don’t get half of the results that they deserve.

But when they learn how to make an impact and build their own reputation, it becomes a superpower that changes their life and those of their clients’.

My method incorporates a range of different disciplines, from behavioral marketing and branding to psychology and visual communication. They all contribute to create your public persona in a way that’s not only authentic but also strategically effective. I believe in putting the human part of business at the center of the conversation, by promoting the extraordinary people behind it and their why.

I believe that competence alone is not enough, you also need authority and personal influence.

I believe people want to connect and work with other people they know, like and trust.

Because being the best is a waste, if no one sees it.