COMMUNICATION AND HUMAN CONNECTION
Who I am
I chose to dedicate myself to personal branding and communication of entrepreneurs and professionals based on a reflection: the most innovative and most interesting people I know, those who create value, build, innovate and can really make a difference, are often the ones least able to talk about themselves.
That is why they do not get all the results they deserve and leave room for people who are even less prepared but shout louder, damaging both themselves and the market that would need them and what they can do.
They teach us to work with our heads down, sometimes to talk, but not to communicate.
But learning how to do it becomes a superpower, and we change our lives.
Ours and that of our customers.
The method
Claudia Barberis
My method encompasses various disciplines: marketing and communication, psychology, visual communication, a lot of creativity and more than ten years of experience in the field.
The objective?
Creating a reputation that is authentic and, at the same time, strategically effective.
I believe in emphasising the human side of the business, the extraordinary people behind it, their history and values.
I believe that competence is no longer enough. You also need authority, influence and personal credibility.
I believe people want to connect and work with people they know, value, and trust.
Because being the best is a waste if no one can see it
Take up space
and make a difference
Trusted by:
My story
I, too, used to feel voiceless. Everyone told me who I should be (spoiler: never who I really was). My family background was “too rough” to be acceptable, I was “too young” to be taken seriously, “too feminine” to sound authoritative, “too sensitive” to lead, and supposedly “too naïve” for wanting to start my own company instead of getting a “real job.”
Then I had enough.
I plugged my ears and moved forward.
I plugged my ears and moved forward.
But to do that I had to learn to communicate in a way that was both effective and unmistakably mine, to connect with an audience beneath the surface, at depth. To build trust, create value, and turn people who felt like I did into clients.
Whether they were twenty years older or ten years younger, whatever their gender or story, this shared experience brought us together. I’ve had the honor of walking with each of them for part of their journey toward what they wanted, through that much-dreaded ACT OF SHOWING UP.
I smile thinking about it, because none of my clients ever wanted visibility for its own sake. On the contrary, they dodged it for years, as long as they could. Eventually they saw that this avoidance was exactly what kept them from the goals they’d fought so hard for.
So together we found a way to communicate that they liked, where they truly saw themselves, not the usual made-up mask everyone claims “works.”
Their way.
Today, through my company, I’m still doing the same thing.
For you.
How can we help you?
If you are here you certainly have ambitious goals, an activity close to your heart and big plans.
Tell us your story and how you would like to move forward together.
Fill out the form, we will get back to you within 24 hours.’