In their words

I met Claudia Barberis through social media and was immediately impressed by her content, which is full of professionalism, transparency, and motivation. At first, I was a bit perplexed because I had no idea what a personal branding process would entail. The fear of her turning upside-down my professional and private figure were strong, but Claudia was able to really read inside of me.

She shed light on my strengths and turned them into key points of my personal communication without distorting the true essence of who I am. I believe this is one of the most important values: to be oneself and to represent oneself but with a stronger and more decisive echo.

Thank you, Claudia, for this journey together

Last year, I realised that the company’s communication was boring even for me as the owner. I could no longer tolerate it because it was all about the product, the components, and the processes: I thought I had become really boring for my customer, so I decided to stop it.

In May 2023, I was at a trade fair, and there was a person with a role comparable to mine but who was very well known to everyone in the industry: this made me reflect and say that I was definitely doing something wrong because it wasn’t happening to me. I, therefore, left myself room for reflection until after the holiday.

Then, on the first day of my holidays, I was on social media, and I answered an ad from Claudia because I had been following her for three or four months. I liked her way of communicating, what she was proposing and what she was conveying to me. So, from the seaside, I filled in the form, and she got the request.

So we soon talked and it turned out that the person I had met at the fair had also been her client, who knew!

I still remember the afternoon along the beach when I told my husband about it. His reflection was: “but are you going to become someone else now?” and I said: “No, I don’t think so. She assured me that I will not change as a person, we will work together on my communication and strategy”.

Our work together started back in August, and suddenly it all clicked: I started communicating what I was thinking and my way of leading the company.

It all used to seem average to me but I saw it differently with Claudia because she lit up when I told her, and I still remember the day she told me: ‘Your company is a reflection of you”,’ and I had never thought about it.

In our collaboration, a task that seemed very, very hard to me at the beginning was to write down my point of wiew: I set myself to learn that, and I saw a remarkable change in myself. It wasn’t just me who saw the change, my colleagues noticed it, too.

She taught me to be an ambassador for myself, not just for the company.

It was nice when one day a person told me: ‘I finally associate a face with a voice’ because I used to communicate only by phone.

Nobody knew who I was and what I looked like because I didn’t go to events and fairs, and my socials did not exist.

On a company level, I have seen a big change because people are now looking for me, both new employees and customers. By communicating what I think, what I do and who I am, I realised that people are interested in coming to work with us, and so this has led to four people joining us in four months.

They are extremely valuable people that I would certainly not have been able to intercept if not through communication on the channels we have identified.

It’s really exciting to have this new role that didn’t belong to me before. I didn’t even know what it was and how to do it. She has taught me and is accompanying me on this path, and for me, that is a lot.

At the beginning, when I announced that I had Claudia Barberis by my side, people at first said: “Are you crazy? What can she do alongside an industrial company like yours?” But today, when we meet for dinner, I always get compliments.

All I can say is thank you.

When I asked, she said: “Yes, I do choose my clients.” I replied that I had chosen her too. I thought it would be: I’m relying on a professional, communication, done. Instead, she made me work hard.

I was used to stages and business negotiations, to representing the company at the highest level. Having to represent myself, too, was an even bigger responsibility.

 

When I approached Claudia, my problem was exactly this: clients perceived me as young and inexperienced at first sight, although they were forced to change their minds once they got to know my real competence.

My aim was, therefore, to make my experience felt from the very first moment, so that I would not have to fight prejudices later to assert my real value.

Thanks to Claudia, I have found my ideal dimension, managing to convey authority while not losing the creative and empathetic side that characterises my profession and my personality.

The results were visible immediately: the puzzled looks disappeared, and communication became easier and more effective.

But above all, I finally see reflected in the mirror a person who represents me for the experience and expertise I have. Thank you very much!

Working with Claudia helped me grow my revenue by 30% in one year. I contacted her at a time when my business was growing, but with the wrong clients. I felt the need to define my personal brand and filter out those who didn’t respect my values.

Creating my strategy with her was a journey: I went deep to understand and accept what wasn’t right and redefine my strengths. Thanks to her plan I turned my communication upside down and attracted clients in target, willing to pay more to work with me.

Today I’m still evolving, but I’m more confident and with clear goals.

I am an entrepreneur, I have a company in the real estate field and one in the after-sales services for air conditioners.

In addition, I do consultancy work as a business mentor: this activity leads me to do one-to-one consultations and public speaking in front of important audiences.

That is why it is crucial for me to have a personal brand that suits my role, reflects me and transmits confidence and trust to the people who rely on me.

Before, I had three major problems: I was anonymous, I was not taken too seriously because I am young, and I was often underestimated.

Claudia had me convinced because she offers a specialised service for business and I would have a precise strategy to follow. In addition, I now enjoy exposing myself, something that was previously burdensome for me.

What did I get from our work together?

– I doubled the conversion rates in consultancy sales, which alone more than repaid my investment.

– The comfort I now experience in preparing for meetings, events and gatherings and in promoting myself and my activities, also online.

– Plus, it was inspiring as an entrepreneur because it gave me a good overview

In the world there are a lot of fake gods and fake prophets who call themselves coaches and promise to make your life a fairy tale.

And then there is Claudia who does it for real.

This is my review three days after the delivery of my personalised Personal Brand Manual: I have changed, indeed revolutionized, my professional image and the way I present myself to the market, even online.

The beauty of this transformation lies in the immediate change in personal character and external perception.

I thank the day I decided to contact you. Thank you

“Marveling at your ability to see, reflect and extract gold.”
By then she had rewritten her website, sent her first press pitches and drafted a speech.

A founder who advises large organizations came in with one service and a name she wasn’t sure of.

She left with her own framework, a complete offer architecture, and the words to sell each piece of it.

She came back for more work afterward.

My clients got it. Outside, in the outside world, I was the hidden secret. I decided this would be the one course where I would do exactly what she says.

After the nine weeks I started to set up my business in a different way, I doubled my consultation’s price and I’m filtering the right clients. The pricing is very important because I was attracting ok clients, but they were not my ideal luxury clients so there were always fallbacks with the projects because of their funding issues. I got a podcast invitation, opened a conversation with a famous actress and my socials are growing.

It ended a week ago and this is already my new reality.

I’m rarely without words. But The Icon Mastermind has left me in awe. I started this journey confused about how to present my brand in a way that feels intentional, rather than fragmented. And at the end of it, I have that, and much more. What I didn’t expect was the deep internal work that would happen; and it doesn’t feel temporary. It feels enduring.

And while it’s true, I learned from the content, I also learned from the delivery. Claudia is absolutely masterful in how she architects her work. It felt deep, rooted and safe. Becuase of Claudia’s strategic program design I felt like I had the benefits of personal attention and peer growth. The nature of my career has taken me through countless of courses. But this was honestly the most impactful course I’ve taken in over 20 years. Claudia’s masterminds straddle the fence of personal and professional growth and feel more like self-care. I will definitely be taking more!

It would be very hard to improve this experience because it is just exquisite.

It’s been a few days, but I want to thank someone who has given me a fresh perspective on the world of personal branding, and beyond.

On Monday, I had Claudia at my factory, and as always, it was an intense and inspiring day.

There’s one thing about Claudia that struck me beyond her outstanding professionalism: her humanity. That quality that takes someone who is good at their work and makes them truly exceptional at it.

I am incredibly stubborn and have very particular tastes, a mix of my own personal quirks and the demands of my work, which requires me to put myself out there. Today, I had an important commitment with myself and with a renowned photographer for an upcoming project. And honestly, once the initial emotion passed, knowing exactly what to do—because my personal brand had been crafted by a professional—allowed me to truly enjoy the moment and the photoshoot.

Even more, I was perfectly aligned with what I needed to convey.

Thank you from the bottom of my heart, you amazing woman.

I contacted Claudia a little over a year after starting my online business promotion, because I needed to clarify my thoughts on how it would be best for my business to appear to my customers. I work in a typically male-dominated, very buttoned-up industry, which fits me a bit tightly, but on the other hand, I didn’t want to come across as too easy-going.

I chose Claudia because, after a very thorough interview, she gave me a complete and made to measure manual of my personal brand.

The thing I appreciated most was that I realised how it is not really me who has to adapt to who I am facing, but – if you rely on the right professionals – you create an image that enhances you and attracts the right prospects.

For years, I have been anxious and frustrated at the mere idea of taking photos and videos, but now I have my to-do list, and I am organised!

And I will not do it randomly, but knowing exactly what I need to communicate at my best.

Because as Claudia rightly says, ‘being the best is a waste, if no one sees it”.

Super recommended

It is 3.48 p.m., and I have just finished my call with Claudia, in which I received my entire personal brand strategy manual.

I was afraid she would turn me upside-down (maybe I even needed it!), but no!

Claudia is very attentive to the needs of professionals: in the first meetings, questionnaires are used precisely to understand your role, environment and personality, so that she can give you pointers on how to communicate without overwhelming you.

The guidance she gave me helped me to understand certain mistakes, but above all, how to value ME, as a person and as an entrepreneur.

Now, I have to put everything into practice immediately, and the rest will come soon.

I really recommend it!!!

I am writing this review a year later because, in a year the enthusiasm of the moment wanes, and only concreteness remains.

If it were not for Claudia, I would still waste a lot of time preparing myself and realising my promotional materials. Time is our most precious asset: for this time-saving alone, the journey with Claudia has paid off.

While in my work I already knew what I wanted to achieve, in my personal branding things were more complicated. Perhaps precisely because it is about me and not others, or also because of the constant desire to change, to test, to express my creative spirit. Claudia Barberis helped me to get straight to the goal of completely reflecting my personality and my professionalism, every day.

Would I do it again? Would I call Claudia again if I had the chance to go back? Yes, in fact, I would call her much sooner!

Yesterday I completed a wonderful journey with Claudia Barberis, an introspective path about myself, my logistic company  Momoka Corp., and my personal brand. I finally know what to communicate and how to do it. This was a question mark I had been carrying for four years, and despite taking course after course, I couldn’t figure it out.

Thanks to Claudia, everything is finally clear.

Thank you.

I came across Claudia by chance on Instagram, and I was immediately struck by her professionalism—something that comes through even in a short video, thanks to her precise language and clarity of thought. I also sensed some personal traits we had in common.

I called her, and the connection was immediate

I have to thank Claudia because she managed to make me feel comfortable promoting myself, recording videos (which is not easy for someone whose work is completely different), guiding me on the topics I could cover, and giving me valuable suggestions on the direction my career could take.

Thank you, Claudia!”

Communicating is an art that has both ancestral and futuristic power, if you can grasp the power of change.

So, when I approached Claudia Barberis, I wanted to rediscover the power of a new language, of a communication that could tell my commitment, my knowledge and skills.

After all, as she says: “being the best is a waste, if no one sees it”, otherwise being good is useless!

That is why I am very satisfied with my experience with Claudia and the notions she transferred to me. I’m trying to make them my own right away, not without difficulty, but with results that did not take long to arrive.

Of course, I reserve myself the right to consult with her again in the future when I will need to ‘change my skin’ again!

Claudia Barberis is a guarantee of the essential skills for those who dream of establishing themselves in the professional world!

Have you ever been in a place, at an event or meeting and had the feeling of being transparent?

That feeling that your value is not visible and does not reach those around you.

If, like me, you are convinced that reputation and results are unquestionably linked, then don’t waste your time and money; have the lucidity to rely on an expert who will realise what you have in mind and make it ‘yours’ and usable every day.

That was my experience, made possible by Claudia

I have an automotive business, a real estate one and then I do business consulting.

I approached Claudia because I needed to reposition my personal brand, so we worked on some aspects of my visual communication, and I have to say that one of the results I took home was the confidence and authority I now have when I deal with others, especially the entrepreneurs I work with, and the different way they perceive and evaluate my work.

Thank you

I work in a multinational transport company and am in contact with managers and customers mainly from abroad.

I never cared about my personal brand because, for me, skills and results were only related to what I did and not how I positioned myself.

The downside was the fact that by colleagues and customers, I was often underestimated.

So I searched the internet for image courses to help me present myself better and found an image consultant who gave me a long general lesson on colour palettes for a whole day. Result: a lot of money spent, a theoretical concept, and above all, afterwards, I had the same problems as before.

One day, I came across one of Claudia’s ads, inviting people to fill out a free personality test to find out which type of archetype best represents you: the result was so much like me that I decided to look into it and contact her.

With a lot of hard work and a lot of laughter, we developed my professional personal brand and she also gave me a business etiquette course for foreign clients: Claudia handed me my own Personal Brand Manual with all the indications on how to present myself, propose myself and dress myself at work.

Now, I am always ready, comfortable and calm, and I always know what I have to do. Thank you, Claudia!

I am the founder of bastamuffa.com, and today, I am in Riccione for a very important event involving my company.

But now I would like to tell you a story: now you see me with a coherent and elegant image, but it was not always like that.

Until a few months ago, I was the classic entrepreneur always wearing tshirt and denim at the office, to meet clients and suppliers and in my online materials.

Then, one day, I made a discovery: I met Claudia Barberis personally (I was already following her on social media for her content).

At first, I was not so interested because I believed that for an entrepreneur, only substance mattered, until I realised that at networking events, by other entrepreneurs, or even speaking on stage as I did today, already having a consistent and entrenched personal brand was important because until now I was often misunderstood or taken lightly.

After a long phase of analysis (she listened to me a lot; it was like being on the psychologist’s couch), Claudia managed to decode what my true character was, different from the dull and resigned way in which I always presented myself despite being an exuberant and decisive person.

She has given me a new image, and I don’t think it has complicated my life. On the contrary, I am now comfortable and happy doing videos, public speaking and promoting my company.

Follow Claudia and contact her!

I want to thank Claudia because today I gave a speech at an important event in front of 350 people to present our consultancy and sell it.

It was the first time I had spoken in front of so many people, and I needed to feel comfortable: what I really liked about Claudia was that she help me prepare for the stage and made me realise why a certain type of personal brand was important based on what I wanted to convey about myself.

It is important to arrive not only with skills and expertise, but also with a clear brand, and this made the difference immediately, as soon as I stepped on stage

I did a consultancy with Claudia for my companies, and it was the first time I had worked on personal branding.

Claudia was very good. She listened to and respected everyone deeply and analysed the situation in an excellent way.

I had never thought that communicating and building a reputation could be so important in business: I realised how crucial it is to pass the right message to customers.

Never again without Claudia!

Money absolutely well spent, and I highly recommend not underestimating this aspect in your company

Thank you, Claudia, for your valuable insights and your consistency, a quality unobtainable today in real life, let alone on social media where everybody is chasing followers and a hypothetical model, respecting ‘sacred’ dogmas and only few are focusing on giving value.

All except those who, having had the opportunity (and privilege) to cross path with you, are clear about what really matters and what is to be enhanced: your own personality and who you are, with the right strategy, a bit of originality and above all with consistency.

Thanks again!

Claudia is a very sincere person who is passionate about her work. She has helped me to be the person and entrepreneur I want to be, without getting lost in a thousand thoughts and attempts alone.

What I loved about her is that she has a comprehensive knowledge of Behavioural Psychology, which she applies to her method.

I am already applying just one of her strategic inputs, which is giving me great results alone.

Claudia, what can I say? It has really been smart of me to contact you

I decided to turn to Claudia Barberis because I wanted professional advice to achieve a personal brand that was consistent with my personal reputation and that of my company.

Through a guided process, Claudia came to define precisely and impeccably what was needed to achieve this.

As it was my first time with a personal communication consultancy, I was not sure what to expect during the process, but I knew what I wanted to achieve.

And this was fully achieved.

I recommend Claudia to those entrepreneurs and professionals who do not want to leave anything to chance, for those who believe that personal branding is important and that it is absolutely necessary to take care of it, like any other personal and corporate asset.

Claudia is a reliable and knowledgeable professional and a kind-hearted person who knows how to ‘read’ those in front of her and find targeted solutions. She gives valuable guidance and strategy to build and get one’s personal brand off the ground.

Over the years, our mutual respect and trust turned into friendship

Claudia is the right consultant to perfect your personal brand.

Plus, she gives you access to a network of like-minded professionals and insiders. Not to be missed.”